Background

Coast Capital Savings Credit Union has been providing residents of the Canadian province of British Columbia with banking and related services for over 75 years. W让h over 500,000 members and 50 branches, it is the largest credit union by membership in Canada.       


"While we've offered leadership development in the past, we wanted to build this out even further, and create a program that would shift how we show up as leaders, both individually and collectively," says Karen Craig, Director of Corporate Learning. "We wanted to redefine what it means to lead by building depth among leadership—empowered leaders with emotional intelligence, agility, people-orientation, and self-awareness."


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Solution

During the first two days, the workshops included Fierce Foundations and Team Beach Ball as part of LWI Leadership Foundations: Leading at Coast. In the remaining days, leadership also underwent the Fierce Coaching, Feedback, Accountability, Delegation, Confrontation, and Generations programs. Leaders were introduced to the Decision Tree, Mineral Rights, and other accompanying Fierce tools that would later help facilitate substantial business results. 


A core philosophy that arose during these workshops at Coast Capital was learning from and with each other. Participants become engaged in real-life issues, deepening the impact of the content.


Results

“All of the activities in the execution plan helped to bring Fierce to the forefront of everyone’s consciousness,” said Carolyn Mandarano, Senior Managing Editor and one of the Fierce champions.


The collaboration between Fierce and Coast Capital produced profitable, measurable results organization-wide and exceeded the expectations of the LWI program.               To determine the impact of the program investment. Coast Capital looked at a number of categories, including the bottom line, business acumen and results, employee engagement, operational efficiency, and member experience. Across all categories, the program has been a measurable success.


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